Shape strategy: Ahead of the curve in Association Management

13/01/2012

In the December edition of VM (Verenigingsmanagement Magazine; Click to download the full article), Prof. dr. Fred van Eenennaam, ir. Roald van Leeuwen and ir. Niels van Gorp set an outline on  how to stay ‘ahead of the curve’ in association management. The underlying question is: how to deal with increased uncertainty while keeping up with the rapid speed of changing environment. The suggestions and practical tips are illustrated by best practices of the shape strategy in diverse industries. In the article, Dirk Hogervorst of FloraHolland shares insights on moments of truth for the cooperative flower auction and  on how they manage to stay ahead of the curve as a cluster.

The Decision Group and Association Management

Since 1998, The Decision Group has extensive expertise in projects on Clusters and Competitiveness. The Decision Group has helped  monitoring  clusters success, developed strategic plans and scenario’s and is active in association management. Our work in clusters has academic grounding through Prof. Dr. Fred van Eenennaam’s connects to Harvard’s  Microeconomics of Competitiveness course and international network.

More information of our approach and examples about Association Management and Clusters can be found in on this page.

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