In today’s highly competitive world the need for the creation of highly profitable, innovate business models and strategies is key. The pivotal moments on which business leaders are faced with ‘"moments-of-truth" decisions are the prime focus of the consultants of the Decision Group.

The Decision Group is founded in 1997. The aim is to help clients take better business decisions. We combine our expertise in both the strategy and policy decision-making and the decision-making with respect to creating strategic alignment within the organization/joint venture.

Our clients typically belong to the top 3 in their markets and/or are highly innovative challengers. We work for blue chip/listed companies. For example 3 of the top 10 Fortune 500 companies are using our services in Europe/the Benelux. We also work for medium-sized none listed companies. Three of our clients have a yearly turnover between euro 25M and Euro 55M.

In the last years we have conducted projects for companies in:

(a) the healthcare and life sciences industries, (b) consumer industries (consumer products, automotive, entertainment, publishing, retail finance, agricultural business) and (c) professional services industries. We have conducted strategic/scenario studies for government related organizations and associations to help bring the companies perspective within the regulators/policy makers frame of thinking.

The partners and the consultants of The Decision Group all have strong academic ties and interests. They share a passion for strategy, innovation and marketing and a drive to contribute to the excellent performance of their clients.

The demand from our clients for our services continues to growth. Currently, our clients re buy rate is 92,5% (measured 2001 until end 2006). The Decision Group has job-openings available for experience and inexperienced strategy consultants, constantly.