Decision Support & Modeling

Rational Decision Making in an Irrational World, Food for Thought on Business Modeling.

Marketers, strategists and financial analysts have to take all kind of decisions in their work. The decision  to approach a new market or not, to introduce a new product or not, which communication-activities and distribution channels are most desirable, etc.

Several factors must be taken into account when a manager decides which way to go, but human minds are limited.

Business modeling attempts to use all available knowledge, know-how, research skills, techniques and computer possibilities to aid in simplified systematic decision making

The Decision Group brings transparency into complex problems or relations. Models which are either set dashboards, or models that can be adapted and changed based on market changes. Our models can be distinct stand-alone products, but are mostly  integrated parts of a bigger question.

Our modeling work ranges from creating decision making environments to help in deciding the optimal pricing levels, building the most efficient horizontal value chain, deciding what customer or stakeholder segments to make, through to choosing the right workforce configuration.

Although we work with different software tools, we have learned that Microsoft Excel is in most cases the best tool to allow smooth dialogue with our clients.

The Decision Group is unique in combining state-of-the-art Modeling skills, business experience & knowledge and strategic dialogue with our clients. A truly winning combination !